PRIVACY NOTICE

Last updated June 23, 2020

Thank you for choosing to be part of our community at Blue Water Marine & Carts. We are committed to protecting your personal information and your right to privacy.

 

If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at support@bluewatermarineal.com.

 

When you visit our website https://www.bluewatermarineal.com, and more generally, use any of our services, we appreciate that you are trusting us with your personal information. We take your privacy very seriously.

In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our services immediately.

 

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as any related services, sales, marketing or events.

 

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?


2. HOW DO WE USE YOUR INFORMATION?


3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?


4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?


5. DO WE USE GOOGLE MAPS?


6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?


7. HOW LONG DO WE KEEP YOUR INFORMATION?


8. HOW DO WE KEEP YOUR INFORMATION SAFE?


9. WHAT ARE YOUR PRIVACY RIGHTS?


10. CONTROLS FOR DO-NOT-TRACK FEATURES


11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?


12. DO WE MAKE UPDATES TO THIS NOTICE?


13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us


In Short: We collect information that you provide to us.


We collect personal information that you voluntarily provide to us when you register on the
Website, express an interest in obtaining information about us or our products and Services,
when you participate in activities on the Website (such as by posting messages in our
online forums or entering competitions, contests or giveaways) or otherwise when you
contact us.


The personal information that we collect depends on the context of your interactions with us
and the Website, the choices you make and the products and features you use. The
personal information we collect may include the following:

 

Personal Information Provided by You.

 

We collect names; phone numbers; email
addresses; mailing addresses; job titles; usernames; passwords; contact preferences;
contact or authentication data; billing addresses; and other similar information.

 

Social Media Login Data.

 

We may provide you with the option to register with us using your
existing social media account details, like your Facebook, Twitter or other social media
account. If you choose to register in this way, we will collect the information described in the
section called "HOW DO WE HANDLE YOUR SOCIAL LOGINS" below.

 

All personal information that you provide to us must be true, complete and accurate, and you
must notify us of any changes to such personal information.


Information automatically collected


In Short: Some information — such as your Internet Protocol (IP) address and/or browser and
device characteristics — is collected automatically when you visit our Website.


We automatically collect certain information when you visit, use or navigate the Website. This
information does not reveal your specific identity (like your name or contact information) but may
include device and usage information, such as your IP address, browser and device
characteristics, operating system, language preferences, referring URLs, device name, country,
location, information about who and when you use our Website and other technical information.
This information is primarily needed to maintain the security and operation of our Website, and
for our internal analytics and reporting purposes.


Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:


■ Log and Usage Data. Log and usage data is service-related, diagnostic usage and
performance information our servers automatically collect when you access or use
our Website and which we record in log files.

Depending on how you interact with us, this log data may include your IP address,

device information, browser type and settings and information about your activity

in the Website (such as the date/time stamps associated with your usage, pages

and files viewed, searches and other actions you take such as which features you

use), device event information (such as system activity, error reports (sometimes

called 'crash dumps') and hardware settings).


■ Device Data. We collect device data such as information about your computer,
phone, tablet or other device you use to access the Website.

Depending on the device used, this device data may include information such

as your IP address (or proxy server), device application identification numbers,

location, browser type, hardware model Internet service provider and/or mobile

carrier, operating system configuration information.


■ Location Data. We collect information data such as information about your device's
location, which can be either precise or imprecise.

How much information we collect depends on the type of settings of the device you

use to access the Website. For example, we may use GPS and other technologies

to collect geolocation data that tells us your current location (based on your IP

address). You can opt out of allowing us to collect this information either by

refusing access to the information or by disabling your Locations settings on your

device. Note however, if you choose to opt out, you may not be able to use

certain aspects of the Services.

 
Information collected from other sources


In Short: We may collect limited data from public databases, marketing partners, social
media platforms, and other outside sources.


In order to enhance our ability to provide relevant marketing, offers and services to you and
update our records, we may obtain information about you from other sources, such as
public databases, joint marketing partners, affiliate programs, data providers, social media
platforms, as well as from other third parties. This information includes mailing addresses,
job titles, email addresses, phone numbers, intent data (or user behavior data), Internet
Protocol (IP) addresses, social media profiles, social media URLs and custom profiles, for
purposes of targeted advertising and event promotion. If you interact with us on a social
media platform using your social media account (e.g. Facebook or Twitter), we receive
personal information about you such as your name, email address, and gender. Any
personal information that we collect from your social media account depends on your social
media account privacy settings.

2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests,
the fulfillment of our contract with you, compliance with our legal obligations, and/or your
consent.

We use personal information collected via our Website for a variety of business purposes
described below. We process your personal information for these purposes in reliance on
our legitimate business interests, in order to enter into or perform a contract with you, with
your consent, and/or for compliance with our legal obligations. We indicate the specific
processing grounds we rely on next to each purpose listed below.

 

We use the information we collect or receive:

■ To facilitate account creation and logon process. If you choose to link your account
with us to a third-party account (such as your Google or Facebook account), we use
the information you allowed us to collect from those third parties to facilitate account
creation and logon process for the performance of the contract. See the section
below headed "HOW DO WE HANDLE YOUR SOCIAL LOGINS" for further
information.


■ To post testimonials. We post testimonials on our Website that may contain personal
information. Prior to posting a testimonial, we will obtain your consent to use your
name and the consent of the testimonial. If you wish to update, or delete your
testimonial, please contact us at theguru@whitehatconversions.com and be sure to
include your name, testimonial location, and contact information.


■ Request feedback. We may use your information to request feedback and to contact
you about your use of our Website.


■ To enable user-to-user communications. We may use your information in order to
enable user-to-user communications with each user's consent.


■ To manage user accounts. We may use your information for the purposes of
managing our account and keeping it in working order.


■ To send administrative information to you. We may use your personal information to
send you product, service and new feature information and/or information about
changes to our terms, conditions, and policies.


■ To protect our Services. We may use your information as part of our efforts to keep
our Website safe and secure (for example, for fraud monitoring and prevention).


■ To enforce our terms, conditions and policies for business purposes, to comply with
legal and regulatory requirements or in connection with our contract.


■ To respond to legal requests and prevent harm. If we receive a subpoena or other
legal request, we may need to inspect the data we hold to determine how to
respond.


■ To send you marketing and promotional communications. We and/or our third-party
marketing partners may use the personal information you send to us for our
marketing purposes, if this is in accordance with your marketing preferences. For
example, when expressing an interest in obtaining information about us or our
Website, subscribing to marketing or otherwise contacting us, we will collect
personal information from you. You can opt-out of our marketing emails at any time
(see the "WHAT ARE YOUR PRIVACY RIGHTS" below).


■ Deliver targeted advertising to you. We may use your information to develop and
display personalized content and advertising (and work with third parties who do so)
tailored to your interests and/or location and to measure its effectiveness.


■ For other business purposes. We may use your information for other business
purposes, such as data analysis, identifying usage trends, determining the
effectiveness of our promotional campaigns and to evaluate and improve our
Website, products, marketing and your experience. We may use and store this
information in aggregated and anonymized form so that it is not associated with
individual end users and does not include personal information. We will not use
identifiable personal information without your consent.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, to comply with laws, to provide you
with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

■ Consent:

We may process your data if you have given us specific consent to use
your personal information in a specific purpose.


■ Legitimate Interests:

We may process your data when it is reasonably necessary to
achieve our legitimate business interests.


■ Performance of a Contract:

Where we have entered into a contract with you, we may
process your personal information to fulfill the terms of our contract.


■ Legal Obligations:

We may disclose your information where we are legally required
to do so in order to comply with applicable law, governmental requests, a judicial
proceeding, court order, or legal process, such as in response to a court order or a
subpoena (including in response to public authorities to meet national security or law
enforcement requirements).


■ Vital Interests:

We may disclose your information where we believe it is necessary to
investigate, prevent, or take action regarding potential violations of our policies,
suspected fraud, situations involving potential threats to the safety of any person and
illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in
the following situations:

■ Business Transfers.

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

■ Other Users.

When you share personal information (for example, by posting comments, contributions or other content to the Website) or otherwise interact with public areas of the Website, such personal information may be viewed by all users and may be publicly made available outside the Website in perpetuity. If you interact with other users of our Website and register for our Website through a social network (such as Facebook), your contacts on the social network will see your name, profile photo, and descriptions of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our Website, and view your profile.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

5. DO WE USE GOOGLE MAPS?

In Short: Yes, we use Google Maps for the purpose of providing better service.

This Website uses Google Maps APIs which is subject to Google's Terms of Service. You may find the Google Maps APIs Terms of Service here. To find out more about Google’s Privacy Policy, please refer to this link. We obtain and store on your device ('cache') your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document.

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in to our services using a social media account, we
may have access to certain information about you.

Our Website offers you the ability to register and login using your third-party social media
account details (like your Facebook or Twitter logins). Where you choose to do this, we will
receive certain profile information about you from your social media provider. The profile
Information we receive may vary depending on the social media provider concerned, but will
often include your name, email address, friends list, profile picture as well as other
information you choose to make public on such social media platform.

 

We will use the information we receive only for the purposes that are described in this
privacy notice or that are otherwise made clear to you on the relevant Website. Please note
that we do not control, and are not responsible for, other uses of your personal information
by your third-party social media provider. We recommend that you review their privacy
notice to understand how they collect, use and share your personal information, and how
you can set your privacy preferences on their sites and apps.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational
and technical security measures.

 

We have implemented appropriate technical and organizational security measures designed
to protect the security of any personal information we process. However, despite our
safeguards and efforts to secure your information, no electronic transmission over the
Internet or information storage technology can be guaranteed to be 100% secure, so we
cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third
parties will not be able to defeat our security, and improperly collect, access, steal, or
modify your information. Although we will do our best to protect your personal information,
transmission of personal information to and from our Website is at your own risk. You
should only access the Website within a secure environment.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time.


If you are resident in the European Economic Area and you believe we are unlawfully
processing your personal information, you also have the right to complain to your local data
protection supervisory authority.

 

You can find their contact details here:
http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

 

If you are resident in Switzerland, the contact details for the data protection authorities are
available here:

https://www.edoeb.admin.ch/edoeb/en/home.html.

 

If you have questions or comments about your privacy rights, you may email us at
support@bluewatermarineal.com.

 

Account Information


If you would at any time like to review or change the information in your account or
terminate your account, you can:


■ Log in to your account settings and update your user account.


■ Contact us using the contact information provided.


Upon your request to terminate your account, we will deactivate or delete your account and
information from our active databases. However, we may retain some information in our
files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our
Terms of Use and/or comply with applicable legal requirements.

 

Cookies and similar technologies:

Most Web browsers are set to accept cookies by default.
If you prefer, you can usually choose to set your browser to remove cookies and to reject
cookies. If you choose to remove cookies or reject cookies, this could affect certain features
or services of our Website. To opt-out of interest-based advertising by advertisers on our
Website visit http://www.aboutads.info/choices/.

 

Opting out of email marketing:

You can unsubscribe from our marketing email list at any
time by clicking on the unsubscribe link in the emails that we send or by contacting us using
the details provided below. You will then be removed from the marketing email list –
however, we may still communicate with you, for example to send you service-related
emails that are necessary for the administration and use of your account, to respond to
service requests, or for other non-marketing purposes. To otherwise opt-out, you may:


■ Access your account settings and update your preferences.


■ Contact us using the contact information provided.

10. CONTROLS FOR DO-NOT-TRACK FEATURES 

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding
access to your personal information.


California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our
users who are California residents to request and obtain from us, once a year and free of
charge, information about categories of personal information (if any) we disclosed to third
parties for direct marketing purposes and the names and addresses of all third parties with
which we shared personal information in the immediately preceding calendar year. If you
are a California resident and would like to make such a request, please submit your request
in writing to us using the contact information provided below.


If you are under 18 years of age, reside in California, and have a registered account with
the Website, you have the right to request removal of unwanted data that you publicly post
on the Website. To request removal of such data, please contact us using the contact
information provided below, and include the email address associated with your account
and a statement that you reside in California. We will make sure the data is not publicly
displayed on the Website, but please be aware that the data may not be completely or
comprehensively removed from all our systems (e.g. backups, etc.).

 

CCPA Privacy Notice


The California Code of Regulations defines a "resident" as:


(1) every individual who is in the State of California for other than a temporary or
transitory purpose and


(2) every individual who is domiciled in the State of California who is outside the State of
California for a temporary or transitory purpose



All other individuals are defined as "non-residents."


If this definition of "resident" applies to you, certain rights and obligations apply regarding
your personal information.


What categories of personal information do we collect?


We have collected the following categories of personal information in the past twelve (12)
months:


Category Examples Collected


A. Identifiers Contact details, such as real name, alias,
postal address, telephone or mobile contact
number, unique personal identifier, online
identifier, Internet Protocol address, email
address and account name
NO


B. Personal information
categories listed in the
California Customer Records
statute
Name, contact information, education,
employment, employment history and financial
information
YES


C. Protected classification
characteristics under
California or federal law
Gender and date of birth
NO


D. Commercial information Transaction information, purchase history,
financial details and payment information NO


E. Biometric information Fingerprints and voiceprints
NO


F. Internet or other similar
network activity
Browsing history, search history, online
behavior, interest data, and interactions with
our and other websites, applications, systems
and advertisements
NO


G. Geolocation data Device location
NO


H. Audio, electronic, visual,
thermal, olfactory, or similar
information
Images and audio, video or call recordings
created in connection with our business
activities
NO


I. Professional or
employment-related
information
Business contact details in order to provide
you our services at a business level, job title
as well as work history and professional
qualifications if you apply for a job with us
NO


J. Education Information Student records and directory information
NO


K. Inferences drawn from
other personal information
Inferences drawn from any of the collected
personal information listed above to create a
profile or summary about, for example, an
individual’s preferences and characteristics
YES

 


We may also collect other personal information outside of these categories in instances
where you interact with us in-person, online, or by phone or mail in the context of:


■ Receiving help through our customer support channels


■ Participation in customer surveys or contests; and


■ Facilitation in the delivery of our Services and to respond to your inquiries


How do we use and share your personal information?


More information about our data collection and sharing practices can be found in this
privacy notice.


You may contact us by email at support@bluewatermarineal.com, or by referring to the
contact details at the bottom of this document.


If you are using an authorized agent to exercise your right to opt-out, we may deny a
request if the authorized agent does not submit proof that they have been validly authorized
to act on your behalf.


Will your information be shared with anyone else?


We may disclose your personal information with our service providers pursuant to a written
contract between us and each service provider. Each service provider is a for-profit entity
that processes the information on our behalf.


We may use your personal information for our own business purposes, such as for
undertaking internal research for technological development and demonstration. This is not
considered to be "selling" of your personal data.

Blue Water Marine & Carts has not disclosed or sold any personal information to third
parties for a business or commercial purpose in the preceding twelve (12) months. Blue
Water Marine & Carts will not sell personal information in the future belonging to website
visitors, users and other consumers.


Your rights with respect to your personal data


Right to request deletion of the data - Request to delete


You can ask for the deletion of your personal information. If you ask us to delete your
personal information, we will respect your request and delete your personal information,
subject to certain exceptions provided by law, such as (but not limited to) the exercise by
another consumer of his or her right to free speech, our compliance requirements resulting
from a legal obligation or any processing that may be required to protect against illegal
activities.


Right to be informed - Request to know


Depending on the circumstances, you have a right to know:


■ whether we collect and use your personal information;


■ the categories of personal information that we collect;


■ the purposes for which the collected personal information is used;


■ whether we sell your personal information to third parties;


■ the categories of personal information that we sold or disclosed for a business
purpose;


■ the categories of third parties to whom the personal information was sold or
disclosed for a business purpose; and


■ the business or commercial purpose for collecting or selling personal information.
In accordance with applicable law, we are not obligated to provide or delete consumer
information that is de-identified in response to a consumer request or to re-identify individual
data to verify a consumer request.


Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights


We will not discriminate against you if you exercise your privacy rights.


Verification process


Upon receiving your request, we will need to verify your identity to determine you are the
same person about whom we have the information in our system. These verification efforts
require us to ask you to provide information so that we can match it with the information you
have previously provided us. For instance, depending on the type of request you submit, we
may ask you to provide certain information so that we can match the information you
provide with the information we already have on file, or we may contact you through a
communication method (e.g. phone or email) that you have previously provided to us. We
may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or
authority to make the request. To the extent possible, we will avoid requesting additional
information from you for the purposes of verification. If, however, if we cannot verify your
identity from the information already maintained by us, we may request that you provide
additional information for the purposes of verifying your identity, and for security or
fraud-prevention purposes. We will delete such additionally provided information as soon as
we finish verifying you.


Other privacy rights


■ you may object to the processing of your personal data


■ you may request correction of your personal data if it is incorrect or no longer
relevant, or ask to restrict the processing of the data


■ you can designate an authorized agent to make a request under the CCPA on your
behalf. We may deny a request from an authorized agent that does not submit proof
that they have been validly authorized to act on your behalf in accordance with the
CCPA.


■ you may request to opt-out from future selling of your personal information to third
parties. Upon receiving a request to opt-out, we will act upon the request as soon as
feasibly possible, but no later than 15 days from the date of the request submission.

 

To exercise these rights, you can contact us by email at support@bluewatermarineal.com,
or by referring to the contact details at the bottom of this document. If you have a complaint
about how we handle your data, we would like to hear from you.

12. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.


We may update this privacy notice from time to time. The updated version will be indicated
by an updated “Revised” date and the updated version will be effective as soon as it is
accessible. If we make material changes to this privacy notice, we may notify you either by
prominently posting a notice of such changes or by directly sending you a notification. We
encourage you to review this privacy notice frequently to be informed of how we are
protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?


If you have questions or comments about this notice, you may contact our Data Protection
Officer (DPO),

Patience Sterling, by email at theguru@whitehatconversions.com,

by phone at 2053068234,

or by posting to:
Blue Water Marine & Carts


1003 Cedar Crest Drive
Birmingham, AL 35216
United States

 


If you have any further questions or comments, you may also contact us by post at the
following corporate address:


Blue Water Marine & Carts
111 Industrial Park Dr, Pelham, AL 35124, USA
Pelham, AL 35124
United States


Phone: (+1)205-688-2000

 


HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?


Based on the applicable laws of your country, you may have the right to request access to the
personal information we collect from you, change that information, or delete it in some
circumstances. To request to review, update, or delete your personal information, please visit:
https://www.bluewatermarineal.com/bluewatermarineandcartscommunity. We will respond to
your request within 30 days.

COME VISIT US & CRUISE OR FLOAT AWAY WITH YOUR NEW CART OR BOAT!

111 Industrial Park Drive

Pelham, AL 35124

Mon. - Fri. 8AM-5PM, Sat. 9AM-2PM

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